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2008-08-09
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2008年全球最佳品牌100强排行榜
2008年9月19日美国《商业周刊》杂志与国际品牌集团(Interbrand)共同发布“2008全球最佳品牌排行榜”。可口可乐公司以666.67亿美元的品牌价值连续八年居首，而中国企业的品牌价值并未得到调研机构的认可，无一上榜。 2008年度《商业周刊》全球最佳品牌100强排行榜 2008年排名
(2008 Rank) | 2007年排名
(2007 Rank) | 品牌中文名称 | 品牌英文名称
(Brand) | 品牌属地
(Country of Origin) | 行业领域(Sector) | 2008年品牌价值(百万美元）
(2008 Brand Value ($m)) | 品牌价值变化比率
(Change in Brand Value) | | 1 | 1 | 可口可乐公司 | Coca-Cola | United States | Beverages | 66,667 | 2% | | 2 | 3 | IBM公司 | IBM | United States | Computer Services | 59,031 | 3% | | 3 | 2 | 微软公司 | Microsoft | United States | Computer Software | 59,007 | 1% | | 4 | 4 | 通用电气公司 | GE | United States | Diversified | 53,086 | 3% | | 5 | 5 | 诺基亚公司 | Nokia | Finland | Consumer Electronics | 35,942 | 7% | | 6 | 6 | 丰田汽车公司 | Toyota | Japan | Automotive | 34,050 | 6% | | 7 | 7 | 英特尔公司 | Intel | United States | Computer Hardware | 31,261 | 1% | | 8 | 8 | 麦当劳公司 | McDonald's | United States | Restaurants | 31,049 | 6% | | 9 | 9 | 迪斯尼集团 | Disney | United States | Media | 29,251 | 0% | | 10 | 20 | Google公司 | Google | United States | Internet Services | 25,590 | 43% | | 11 | 10 | 奔驰汽车公司 | Mercedes | Germany | Automotive | 25,577 | 9% | | 12 | 12 | 惠普公司 | Hewlett-Packard | United States | Computer Hardware | 23,509 | 6% | | 13 | 13 | 宝马公司 | BMW | Germany | Automotive | 23,298 | 8% | | 14 | 16 | 美国吉列公司 | Gillette | United States | Personal Care | 22,689 | 8% | | 15 | 15 | 美国运通公司 | American Express | United States | Financial Services | 21,940 | 5% | | 16 | 17 | 路易威登公司 | Louis Vuitton | France | Luxury | 21,602 | 6% | | 17 | 18 | 思科系统公司 | Cisco | United States | Computer Services | 21,306 | 12% | | 18 | 14 | 万宝路公司 | Marlboro | United States | Tobacco | 21,300 | 0% | | 19 | 11 | 花旗集团 | Citi | United States | Financial Services | 20,174 | -14% | | 20 | 19 | 本田汽车公司 | Honda | Japan | Automotive | 19,079 | 6% | | 21 | 21 | 三星集团 | Samsung | Republic of Korea | Consumer Electronics | 17,689 | 5% | | 22 | New | 瑞典H&M公司 | H&M | Sweden | Apparel | 13,840 | New | | 23 | 27 | 美国Oracle公司 | Oracle | United States | Computer Software | 13,831 | 11% | | 24 | 33 | 苹果电脑公司 | Apple | United States | Computer Hardware | 13,724 | 24% | | 25 | 25 | 索尼公司 | Sony | Japan | Consumer Electronics | 13,583 | 5% | | 26 | 26 | 百事公司 | Pepsi | United States | Beverages | 13,249 | 3% | | 27 | 23 | 汇丰集团 | HSBC | United Kingdom | Financial Services | 13,143 | -3% | | 28 | 24 | 雀巢咖啡 | Nescafe | Switzerland | Beverages | 13,056 | 1% | | 29 | 29 | 耐克公司 | Nike | United States | Sporting Goods | 12,672 | 6% | | 30 | 28 | UPS公司 | UPS | United States | Transportation | 12,621 | 5% | | 31 | 34 | 德国SAP公司 | SAP | Germany | Computer Software | 12,228 | 13% | | 32 | 31 | 戴尔公司 | Dell | United States | Computer Hardware | 11,695 | 1% | | 33 | 30 | 美国安豪泽布施公司 | Budweiser | United States | Alcohol | 11,438 | -2% | | 34 | 22 | 美林公司 | Merrill Lynch | United States | Financial Services | 11,399 | -21% | | 35 | 38 | 瑞典宜家家居公司 | Ikea | Sweden | Home Furnishings | 10,913 | 8% | | 36 | 36 | 佳能集团 | Canon | Japan | Computer Hardware | 10,876 | 3% | | 37 | 32 | 摩根大通公司 | Jpmorgan | United States | Financial Services | 10,773 | -6% | | 38 | 35 | 高盛集团 | Goldman Sacns | United States | Financial Services | 10,331 | -3% | | 39 | 40 | 美国家乐氏公司 | Kellogg's | United States | Food | 9,710 | 4% | | 40 | 44 | 任天堂公司 | Nintendo | Japan | Consumer Electronics | 8,772 | 13% | | 41 | 39 | 瑞银集团 | UBS | Switzerland | Financial Services | 8,740 | -11% | | 42 | 37 | 摩根士丹利公司 | Morgan Stanley | United States | Financial Services | 8,696 | -16% | | 43 | 42 | 飞利浦电子公司 | Philips | Netherlands | Diversified | 8,325 | 8% | | 44 | 76 | 汤姆森路透集团 | Thomson Reuters | Canada | Media | 8,313 | New | | 45 | 46 | 意大利古琦公司 | Gucci | Italy | Luxury | 8,254 | 7% | | 46 | 48 | EBay公司 | eBay | United States | Internet Services | 7,991 | 7% | | 47 | 50 | 埃森哲咨询公司 | Accenture | United States | Computer Services | 7,948 | 9% | | 48 | 43 | 西门子公司 | Siemens | Germany | Diversified | 7,943 | 3% | | 49 | 41 | 福特汽车公司 | Ford | United States | Automotive | 7,896 | -12% |
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