Job　Title:　　Brand　Manager　
Reports　to:　　Marketing　Manager　
Location:　　Beijing　
SCOPE　/　DIMENSIONS　OF　ROLE　
The　position　resides　within　the　country　marketing　function　and　will　assume　responsibility　for　assigned　brands　within　the　category.　The　brand　manager　will　play　a　key　role　in　supporting　the　development　of　the　overall　category　strategy,　and　is　expected　to　drive　the　growth　of　his/her　assigned　brands　through　excellent　marketing　execution.
RESPONSIBILITIES　/　ACCOUNTABILITIES　
To　manage　a　brand　within　the　context　of　the　agreed　strategies　to　maximise　long　term　
　　　sales　and　profitability.
To　develop,　recommend　and　lead　the　execution　of　local　marketing　plans　for　assigned　
　　　brands　and　manage　the　effective　deployment　of　the　marketing　budget.
To　contribute　to　the　development　of　category　strategies.　
Contributing　to　RB　Innovation　by　delivering　a　product　development　programme　to　generate　consistent　sales　and　profit　growth　
To　develop,　recommend　and　execute　annual　marketing　plan　activities,　including　local　media　strategy　and　plans.　
To　initiate　and　manage　market　research　projects　to　deliver　powerful　consumer　and　customer　insights　as　the　basis　for　long　term　brand　growth.　Develop　these　insights　into　achievable　plans.　
To　lead　the　development　of　local　copy　strategy　/　executions　and/or　to　ensure　adaptation　possible　for　other　regions.　
In　close　co-operation　with　the　Sales　function　and　Trade　Marketing,　identify　trade　needs　/　opportunities,　developing　pricing　and　distribution　strategies　and　trade　promotions　for　assigned　brands.　
Day　to　day　management　and　coaching　of　the　Assistant　Brand　Manager/s　
KEY　CHALLENGES　
Responding　to　the　needs　to　innovate　and　build　brand　value　for　consumers　and　a　global　and　local　level.　
PROFESSIONAL　QUALIFICATIONS/　EXPERIENCE　
Minimum　university　educated　(to　Bachelors　level)　in　a　commercial　subject
3　Years　marketing　experience,　must　be　able　to　demonstrate　outstanding　marketing　skills　and　potential,　developed　within　an　FMCG　environment.
PERSONAL　ATTRIBUTES　
Strong　commercial　awareness　
Entrepreneurial　
International　outlook　
Strong　sense　of　urgency　and　achievement　
Resilient　and　able　to　respond　under　pressure　
Ability　to　influence　
Strong　analytical　skills　
Creativity　
Financial　skills,　P&L　understanding　
Willing　to　relocate　internationally　to　pursue　career　opportunities　
Fluency　in　English