谢谢论坛上的朋友们给我的回复，我再发布一个JD。
有兴趣请直接回复：bobby_sugar@hotmail.com
这个职位希望有快速消费品（FMCG）及保健品Marketing经验。
Job　Position:    Senior    Product　Manager　–　Functional　Food　/　Beverage
Division:        Food　Division
Department:    Marketing
Job　Location:　    Shanghai

Reporting　Relationship
    Directly　responsible　to　Marketing　Director　
    Peers　include　Marketing　Product　Managers,　Marketing　Research　Manager,　Brand　Activation　Manager

Job　Objectives
    To　develop　the　functional　food　or　beverage　category　for　Unilever　Food　China
    To　identify　the　entry　strategy,　the　key　categories　opportunities　and　the　marketing　activities　for　consumer　and　key　opinion　former　&　leaders
    To　roll　out　the　international　functional　foods/beverage　projects　in　China　
    To　train　and　develop　the　marketing　skills　of　subordinates　in　the　team　

Main　Duties　and　Responsibilities
    Build　relevant　consumer　insight　for　its　new　category　(understanding　consumers;　planning　and　interpreting　of　marketing　research,　anticipating　future　consumer　opportunities)
    Identify　business　opportunity　from　market　&　consumer　understanding
    Develop　relevant　product　concept　to　answer　the　identified　market　opportunity　　　
    Lead　the　product　development　process　and　ensure　the　product　mix　performance　　　
    Develop　full　marketing　mix　for　the　product　launch　including　channel　planning,　brand　communication　and　activation　etc.　　
    Develop　a　communication　plan　for　Key　opinion　leaders　(Hospital,　University,　Nutritionist,　and　Ministry　of　Health…)　
    Generate　a　brand　innovation　pipeline　in　line　with　consumers　insight　and　KOF’s　(Key　Opinion　Formers)　requirements　in　China
    Give　daily　coaching　to　subordinates　and　develop　their　professional　kills　and　competencies.
Performance　Standard:
    NPS　(sales　value)
    Market　Share　
    Business　plan　development
    Speed　to　market