Rachel - 2008-4-1 11:10:00
A famous, Fortune 500, US FMCG companyWork Location: ShanghaiTitle: Assistant Brand ManagerDegree in BusinessA minimum of 2 or 3 years in marketing or multinationals, preferably within the FMCG industryGood command of oral and written English
Title: Senior Brand Manager
Degree in Business
A minimum of 7 years in marketing or multinationals, preferably within the FMCG industry
Good command of oral and written English
Job Purpose:
Act as a brand guardant, to manage allocated brand / product, to formulate and implement marketing plan so as to achieve overall marketing objectives, strategies and profitable growth.
Job Responsibilities:
Recommend, formulate and implement annual brand marketing plan so as to achieve allocated brand objectives and profitable growth
Write proposal and to formulate action plan according to the brand / product strategy
Monitor all brand activities (advertising, promotion / campaign, NPD, packaging, pricing and distribution / merchandising), to ensure on time delivery and quality execution. Make recommendation so as to pursue the brand value and brand profitability
Identify the market issues, define research objectives, oversee the market research process and analyze the data, make critical recommendation to better answer to the consumer need and for further brand development
Assist in the development of the long term brand strategic plan by analyzing and tracking of various market data
Recommend and control A&P spending to ensure cost efficiency
Coach and develop the brand member to achieve familiarization of marketing procedure / techniques, communication and analytical skill
Required Competencies & Skills:
Able to analyze comprehensive data sources and make appropriate decision. Integrate intuition and data effectively and identify important issues and explore alternativesStrong leadership skill. Able to set clear direction, share vision and goal and to challenge ideasAble to work productivity in cross-functional multi-functional teamsSound and solid marketing techniques / skillsExcellent communication skills. Organize and express clearly the idea, active listeningAbility to coach and develop staffIf interested in these positions, pls feel free to contact us. Thx
Contact info.:
rachel.wu@mstarco.com
二氧化碳 - 2008-4-1 21:01:00
欢迎楼主来发布职位,也欢迎能经常参与关于品牌经理职业发展的讨论
如果该职位不再空缺,希望能回来提示一下,以帮助后来的网友们
yanhua_hu - 2008-5-20 14:01:00
借楼主宝地,我也是猎头公司的。现在再帮一家500强FMCG,美资招Brand Mgr。有兴趣的请加我msn:camelhu@hotmail.com聊?或者简历发我这个邮箱!tks